Sustainable and sophisticated conception
Effective touchpoints for the maximum brand experience are our thing – and we are happy to develop them together with you!
In joint consultation workshops, we determine the right concept so that we can tailor our solutions perfectly to your goals.
The basis for this is a comprehensive analysis of the spatial requirements and the movements of your customers at the point of sale in order to adapt the touchpoints to them in the best possible way. Suitable content concepts, which we also determine together with you and then produce according to your wishes, allow the touchpoints to unfold their full effect and ensure the perfect customer journey.
Would you like to leave the development completely in our hands and benefit from our expertise? With pleasure! Simply give us a briefing with your desired objectives and we can get straight to work to present you with the right overall concept at the end.
Identification of your goals and benefit requirements, tailored to your target groups, to achieve maximum relevance and impact in digital communication.
Definition of conditions and touchpoints based on the customer journey to create targeted customer interaction in the physical space.
Recording the content requirements and analyzing the influencing factors and existing data in order to create a successful customer experience.
Evaluation of technical components and connection of existing data sources, tailored to your infrastructure, for smooth technical integration.
Integration into existing processes or definition of new processes to ensure secure and trouble-free operation in compliance with IT guidelines.
Based on all the information gathered, we create your overall concept as the basis for a target-oriented digital in-store communication solution.
Out of the box thinking
We conceive and design for you beyond the screen. Whether it’s your own sound design, a sophisticated character design for your digital signage identification figure or the entire store concept. We support you on your journey to the perfect customer journey.
A joint workshop improves the efficiency and effectiveness of digital in-store communication. Targeted analysis ensures that investments in digital communication systems are used optimally. This means that precise placement and the choice of suitable technology offer greater investment security. At the same time, clearly defined processes enable faster and more efficient operation – both internally and externally via specialized agencies.
The time required for the concept depends on the size of the store and the number of touchpoints. As a rule, a workshop takes between half a day and a whole day. Preparation and follow-up work should also be taken into account. Experience shows that 1 to 2 weeks between workshops is advisable to ensure thorough development.
In the workshops, the most important touchpoints are defined and described in detail in so-called touchpoint sheets. These serve as a “set card” for each touchpoint. Depending on requirements, a comprehensive content concept, a technology concept and an operational concept can also be developed. Specific content concepts for individual touchpoints are also possible, depending on their importance and the interlinking of the touchpoints. These concepts take into account the requirements of the target groups and the desired benefits.
In a personal meeting, let us define the best way for your customers to feel as comfortable as possible with you!
echion Corporate Communication AG Curt-Frenzel-Str. 10, 86167 Augsburg, Germany
echion Communication (Schweiz) AG: Adresse: Grimselweg 5 6005 Luzern, Schweiz
